The Society of Professional Journalists-Northern California, University of San Francisco and Independent Arts & Media present …
*JOURNALISM INNOVATIONS II: NEW WORK & IDEAS FOR MAKING THE NEWS*
http://artsandmedia.net/expo/journalism/
May 1, 9 a.m.-5 p.m. * McLaren Hall, University of San Francisco
Directions to USF: http://tinyurl.com/cg3r2p
Sliding-Scale Donation * No One Turned Away.
Contact: (415) 738-4975
REGISTER to ensure entry. All are welcome, but walk-up attendance not guaranteed:
http://journ-innovations.eventbrite.com/
SOCIAL MEDIA TRAINING LAB: by the Public Media Collective. English & Spanish tracks, pre-registration required:
http://socialmedia-journalism.eventbrite.com/
SPEED COACHING: 15 Minutes With A Professional Career Coach. Fifty slots are available, pre-registration required:
http://careers-journ.eventbrite.com/
JOIN THE CONVERSATION about journalism and democracy with investor Warren Hellman, Gilbert Bailon of the American Society of Newspaper Editors, Kachingle.com founder Cynthia Typaldos, David Cohn of Spot.Us, the California Endowment’s Matt James, SF Appeal founder Eve Batey, Michael Stoll of The Public Press and many other innovators, entrepreneurs and community leaders. Meet a wide variety of exhibitors looking to make connections, build community and share resources, including the Public Media Collaborative, the SF Neighorhood Newspaper Association, ReelChanges.org, The Public Press, SF Engage, San Francisco School Volunteers and the Center for the Integration & Improvement of Journalism.
SCHEDULE OF EVENTS
8:00-9 a.m.
exhibitor load-in + bagel breakfast
9:00-9:15 a.m.: OPENING REMARKS
* Father Steven Privett, President, University of San Francisco
* Ricardo Sandoval, President, Society of Professional Journalists-Northern California
* Clare Morales Roberts, Executive Director, Independent Arts & Media
1) KEYNOTE ADDRESSES
9:15-10:30 a.m.: Keynote 1: “OTHER FUTURES FOR THE SAN FRANCISCO CHRONICLE”
Must the San Francisco Chronicle disappear into a vortex of debt and mismanagement, like the Seattle Post-Intelligencer and the Rocky Mountain News? Or are there other, happier futures for the Bay Area’s leading newsprint daily? Bay Area leaders in finance, philanthropy, and commercial and nonprofit media address the question.
* Warren Hellman, Hellman & Friedman
* Carl Hall, Media Worker’s Guild
* TBA
* Holly Kernan, KALW-FM
* Robert Rosenthal, Center for Investigative Reporting
* Moderator: Ricardo Sandoval, Sacramento Bee/SPJ-NorCal
1:00- 2:15 p.m.: Keynote 2: “WHAT WE WERE & WHAT WE MUST BECOME”
Newspaper veterans, media futurists and nonprofit innovators look back at the business that once was, and the many changes, challenges and opportunities that lie ahead.
* Gilbert Bailon, American Society of Newspaper Editors, Al Dia, St. Louis Post-Dispatch
* Sandy Close, New America Media
* Chris Peck, Memphis Commercial Appeal, ASNE
* TBA
* Dan Loeb, Strategic Partner Development, Google
* Moderator: Bill Densmore, Reynolds Journalism Fellow
2) PANELS — TIMES AND LOCATIONS TBA
“NEW BUSINESS MODELS: CROWDFUNDING, ADVERTISING, FISCAL SPONSORSHIP & L3C”
Online media provides a variety of tools and methods for funding journalism entrepreneurially. And it even includes advertising! This panel explores current, active methods in online advertising, microphilanthropy and “crowdfunding,” and nonprofit fiscal sponsorship, all of which are opening doors for independent journalists to take control of their revenue streams and advance their new roles as online publishers. We’ll also look at the emerging L3C model for “limited profitability” corporations.
* Bill Densmore, Reynolds Fellow, University of Missouri
* David Cohn, Spot.Us
* Barry Parr, MediaSavvy.com
* Yesenia Sanchez, Fiscal Sponsorship Consultant
* Cynthia Typaldos, Kachingle.com
* Moderator: Tom Murphy, RedwoodAge.com
“JOURNALISM EDUCATION & CAMPUS NEWSROOMS”
How do journalism educators prepare students for future careers in an industry undergoing cataclysmic transformation? How are campus newsrooms evolving with this changing reality, to provide relevant training and resources for young reporters with an uncertain, but ambition to fill the vital needs that journalists provide to a democracy?
* Chris O’Brien, The Next Newsroom
* Richard Koci Hernandez, Visiting Fellow, Berkeley Graduate School of Journalism
* Rick Rodriguez, Southwest Borderlands Journalism Institute at Arizona State University
* Cristina Azocar, Director, Center for the Integration & Improvement of Journalism
* Geneva Overholser, Director, Journalism Program, Annenberg School of Communications
* Moderator: Teresa Moore, journalism professor, University of San Francisco
“JOURNALISM CAREERS: MAKING YOUR OWN FUTURE”
Career management experts and news people with experience on both sides of the hiring line share survival and success strategies for navigating an industry that’s been swept by a sea change.
* Tom Ballantyne
* Adrianne Cabanatuan, HR Manager, Northern California Public Broadcasting
* TBA
* TBA
* Moderator: Leslie Guevarra
“NEIGHBORHOODS & COMMUNITIES: CONNECTING THE DOTS”
As emerging news media becomes ever-more personalized and entrepreneurial, the absence of effective, meaningful local and neighborhood journalism in the traditional press grows more apparent. But even as online innovators aggressively move to fill the gap, established news media organizations are taking new steps to fulfill information needs in neighborhoods and communities.
* Allvoices.com
* Tom Negrete, Managing Editor, Sacramento Bee
* Eve Batey, SFAppeal.com
* Becky O’Mally, Berkeley Daily Planet
* Barry Parr. Coastsider.com
* Moderator: Susan Mernit, Public Media Collaborative, former program manager, Knight Foundation 21st Century News Challenge
“NEW MEDIA VENTURES IN HEALTH JOURNALISM: IS PHILANTHROPY FUNDED JOURNALISM THE NEXT RESCUE PLAN?”
Health care foundations in California are starting to bring resources to the task of health-focused reporting at a time of retreat by commercial media. Kaiser has launched Kaiser Health News, that works in collaboration with existing news outlets; the California Endowment funds fellowships that provide training and education for journalists and has launched a new website for reporters, and the California Health Care Foundation has just launched the Center for Health Care Journalism. How can reporters plug into these emerging resources?
* Matt James, Senior Vice President Media and Publication, Kaiser Family Foundation
* Michelle Levander, Director, California Endowment Health Journalism Fellowships at USC Annenberg School of Journalism, Editor, ReportingonHealth.org
* Spencer Sherman, Director of Publishing and Communications, California Health Care Foundation.
* Moderator: Laurie Udesky
“NEW LABOR REPORTING”
Once upon a time, labor was a beat covered in daily newspapers. There are still plenty of labor issues out there, but what happened to the coverage? This panel brings together independent labor reporters, advocates and documentarians to answer the question and imagine the future.
* Steve Zeltzer, Laborfest, Labor Video
* Steve Stallone, President, International Labor Communications Association
* Dick Meister, Independent journalist, former labor reporter, San Francisco Chronicle
* TBA
* Moderator: Susan Ferriss, senior writer, Sacramento Bee; co-author, “The Fight in the Fields: Cesar Chavez and the Farmworkers Movement,”
“THE ETHNIC PRESS: NEW VOICES & AN EMERGING MAINSTREAM”
As a nation of immigrants, the United States is home to a thriving ethnic press sector. But more than simply fulfilling the needs of communities overlooked by mainstream media, the ethnic press is also a player in public discourse, full of voices that demand and need inclusion. What are the innovations and opportunities here? A unique panel of nonproft and commercial news publishers and advocates take on the question.
* Eleanor Boswell-Raine, The Oakland Globe
* Franc Contreras, Al Jazeera
* Gilbert Bailon, American Society of Newspaper Editors, Al Dia, St. Louis Post-Dispatch
* TBA
* TBA
* TBA
“BROADCAST: THE ELEPHANT IN THE ROOM”
Newspapers may be in full retreat, the Web may be home to a thriving online media sector — but most Americans still go to television and radio for their daily news needs. These two mediums that have had their own struggles and shakedowns. What’s the lay of the land in 2009 for the original wireless media?
* Ben Temchine, Your Call Radio/KALW-FM
* Franc Contreras, Al Jazeera, former NPR broadcaster
* Ed Cavagnaro, Director of News & Programming, KCBS News Radio
* TBA
* TBA
* TBA
